Tubi Will Become a Billion-Dollar Business: Fox’s Lachlan Murdoch Says

By: Jon Lafayette

Tubi, the streaming service acquired last year by Fox for $440 million, will grow to be a billion dollar business, according to Fox CEO Lachlan Murdoch.

Speaking on Fox’s fiscal second-quarter earnings call Tuesday, Murdoch called Tubi “an exciting growth engine for the company and a key strategic platform not only for our digital expansion, but also our broader reimagining of Fox’s broadcast model for the future.”

Tubi saw increases in key metrics that exceeded Fox’s expectations, Murdoch said. In the first half of the year, unique viewers more than tripled and total view time grow by nearly 70% and revenue more than doubled…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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