Audio & Video Monetization
IP Protection & Reporting
If you’re part of the YouTube Partner Program, you can earn revenue from ads shown on your videos. These guidelines help you understand which content is suitable for advertisers and how monetization decisions are made.
Our policies apply to every part of your content, including:
If you’re in the YouTube Partner Program (YPP) and want to earn money from ads, your content must follow YouTube’s advertiser-friendly content guidelines.
What “Content” Includes
YouTube evaluates more than just the video itself. Monetization decisions consider:
All of these …
What is Self-Certification?
Self-Certification is a system where creators rate their own videos based on YouTube’s advertiser-friendly content guidelines.
This helps YouTube:
How It Works
When you upload or monetize a video:
YouTube offers different ways for eligible creators to earn money. Depending on your country, channel size, and eligibility, you can unlock different monetization features through the YouTube Partner Program (YPP).
YouTube Partner Program (YPP)
The YouTube Partner Program is available to eligible creators in selected countries and regions. You may also gain early …
YouTube’s search and discovery system helps viewers find videos they are most likely to watch and enjoy. It focuses on long-term viewer satisfaction rather than promoting specific creators or channels.
How YouTube Chooses Videos to Recommend
YouTube recommends videos based on what viewers:
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YouTube uses automated systems—sometimes called the “ads algorithm”—to help manage monetization across a huge amount of content.
With over 400 hours of video uploaded every minute and billions of viewers each month, these systems help review content at scale to keep YouTube safe for viewers, creators, and advertisers.
Why YouTube Uses These Systems …
Limited or No Ads Icons
You will only see the “limited or no ads” icons if you are part of the YouTube Partner Program.
These icons show that monetization is turned on for a video, but YouTube’s systems or reviewers think the video may not fully follow the Advertiser-friendly content guidelines.
When …
YouTube has updated its Terms of Service to improve clarity and reflect changes in how the platform operates. These updates apply in the U.S. starting November 2020 and in other regions starting June 1, 2021.
Why These Changes Were Made
YouTube updates its Terms regularly to:
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This page shows recent and upcoming changes to YouTube’s advertiser-friendly content guidelines. These updates help determine what content can earn ad revenue.
Latest Updates (Past 3 Months) March 2026 — Shocking Content Rules
Videos showing distress, gore, or shock (including content involving young-looking characters or bodies) are no longer eligible for ads.
February …
YouTube has updated the YouTube Partner Program (YPP) terms to include Modules, giving creators more flexibility in how they earn from content.
To monetize on YouTube, creators must first accept the Base Terms, then choose optional monetization Modules.
Base Terms
The Base Terms are required for all creators in or applying to …
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