Audio & Video Monetization
IP Protection & Reporting
By: Rebecca Jennings
For 10 straight years, the most popular way to introduce oneself on YouTube has been a single phrase: “Hey guys!” That’s pretty obvious to anyone who’s ever watched a YouTube video about, well, anything, but the company still put in the energy to actually track the data over the past decade. “What’s up” …
By: Anne Easton
As the number of streaming services increases, their approach to reaching specific consumers within the audience is evolving.
Today, FOX Entertainment’s streaming service Tubi, an ad-supported video on demand (AVOD) service, announced that they are “the first CTV publisher to implement Unified ID 2.0 to solve for the future of identity.”
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By: Andrew Hutchinson
After rolling out the next stage of its TikTok-esque ‘Shorts’ feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now looking to take Shorts to the next level, as it seeks to fend off …
By: Sarvesh Mathi
YouTube on Wednesday notified its non-US users that it is updating its Terms of Service on the collection of facial recognition data, the company’s right to monetize, and tax-withholding on US earnings. The new terms will take effect on 1 June 2021 for users outside the US. YouTube notified a similar update to US …
By: Manish Singh
YouTube has acquired social commerce startup Simsim, the Google-owned firm said on Tuesday. Neither of the firms disclosed the terms of the deal, but two people with knowledge of the matter told TechCrunch the Indian startup was valued at more than $70 million.
Two-year-old Simsim had raised about $17 million prior …
Listen to the Podcast with Adam Rumanek
https://gdprnow.fireside.fm/35
By: Shira Ovide
YouTube has long been the most popular music service in the world. What’s changed is that YouTube isn’t the Darth Vader of the music industry anymore.
For years, some artists and suits at record companies loved the zillions of clicks that music videos got on YouTube, but they complained that the site, owned …
By: Travis Pittman
YouTube says it will take steps to help its users identify health videos from “authoritative sources” to find credible information. It comes as the Biden administration has been calling out social media companies over allowing COVID-19 and vaccine misinformation.
“We’re adding new health source information panels on videos to help viewers identify videos from authoritative …
By: Joe Otterson
Fox’s 2021 upfront presentation focused in large part on the fact that both Fox and the streaming service Tubi are entirely supported by ads, standing in contrast with other streamers associated with broadcast networks.
Numerous references were made to the fact that Tubi has no paywall like other streamers, with plenty of jabs …
By: BusinessToday
To compete with TikTok and Instagram, YouTube has rolled out a new feature for creators on the platform to earn money from their subscribers. The feature, called Super Thanks, is the fourth way for YouTube creators to make money.
Subscribers can purchase Super Thanks in order to say thanks to their favourite …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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