YouTube adding tools to identify ‘authoritative’ health sources

By: Travis Pittman

YouTube says it will take steps to help its users identify health videos from “authoritative sources” to find credible information. It comes as the Biden administration has been calling out social media companies over allowing COVID-19 and vaccine misinformation.

“We’re adding new health source information panels on videos to help viewers identify videos from authoritative sources, and health content shelves that more effectively highlight videos from these sources when you search for specific health topics,” read a blog post from Dr. Garth Graham, YouTube’s Director and Global Head of Healthcare and Public Health Partnerships…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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