YouTube introduces ‘Super Thanks’ feature to reward creators; here’s how it works

By: BusinessToday

To compete with TikTok and Instagram, YouTube has rolled out a new feature for creators on the platform to earn money from their subscribers. The feature, called Super Thanks, is the fourth way for YouTube creators to make money.

Subscribers can purchase Super Thanks in order to say thanks to their favourite YouTube creators by paying $2 to $50, as per an official statement.

After you purchase a Super Thanks, a highlighted comment will appear in the comments section of the creator. This feature is already active in 68 countries and will soon be expanded to eligible creators under YouTube’s partner programme…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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