Audio & Video Monetization
IP Protection & Reporting
By: Andrew Hutchinson
While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more.
Google has been developing its tools on this front for some time, which has now …
By: Sarah Perez
YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. …
By: Amanda Yeo
On Wednesday Oculus announced it will begin a “small test” to insert ads into VR games, starting with 2020 indie shooter Blaston. Ads will be added to more VR titles in the following weeks, with the aim to deploy them more widely across the Oculus Platform after gathering feedback from both developers and …
By: Todd Spangler
Just a few years ago, Tubi didn’t want anything to do with original content.
The subscription VOD market is “heated and very expensive,” founder/CEO Farhad Massoudi told Variety in early 2019 in explaining why Tubi had no plans to produce original content. “We want to bring our customers as much of the other 99% of the content …
By: Tuma Basa
It’s impossible to capture the Black experience. People try to do it with their titles or thinkpieces, but every time society thinks it’s figured out the Black community, Black people find a way to remix the culture into something fresh. As the culture expands, so do we. Last year YouTube Music launched …
By: Dennis Chiu
At YouTube, we couldn’t be more proud of our global Asian and Pacific Islander (API) community. From actors to musicians, make-up artists to comedians, and DJs to designers, the community influences the cultural fabric of America and the world beyond.
It’s been a horrific year of increased racism and violence against Asians …
By: Brett Schafer
Late last week, Roku announced it had come to an agreement with Quibi, the failed short-form streaming platform, to exclusively host its content on the Roku Channel. Being the operating system for internet-connected TVs (CTVs), it probably came as a bit of a surprise that Roku was being so aggressive buying up content.
But is …
By: Andrew Hutchinson
With YouTube rolling out its TikTok-like Shorts in more regions, it’s also adding some new options to give channel managers more controls over how their content can be utilized by Shorts creators, and new analytics in the main app to help track Shorts performance.
First off, YouTube has added a new control option in YouTube …
By: Andrew Hutchinson
After first previewing the tool last September, then launching an initial, small-scale test in February, YouTube is now expanding the roll-out of its pre-publish Checks tool, which analyzes the content of your video for a range of potential violations, including copyright concerns, before you publish your clip.
As you can see here, the new Checks system, …
By: Dade Hayes
Fox Corp. streaming service Tubi has made a deal with Cohen Media Group to put 80 of its film titles on the free, ad-supported platform.
Tubi will have exclusive free streaming rights to classics like Howards End and Daughters Of The Dust. More recent films that are heading to the platform include Agnès Varda and JR’s documentary collaboration, Faces Places and Deniz …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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$0.00 - $0.00
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