YouTube is one of your best social media/networking tools but it takes time, patience and creativity. In terms of creative, it is easy to include links to your Twitter, Instagram, Pinterest and Website at the bottom of your YouTube video to attract your audience to other platforms. These links are often referred to as call-to-action (CTA). An example of a call-to-action could be: We create videos like this every week so: Subscribe Here! Another tactic to encourage your audience to check out your other social media platforms is to offer an incentive. Your video could be an special announcement informing viewers to make sure they follow you on Facebook and Twitter this week because you are offering a 15% coupon for all products and/or services for 2-days only! In other words, find creative ways to motivate your audience to go from one of your platforms to another one of your platforms. In addition, collaboration with another person, brand or company may also be beneficial, provide incentive for your viewers and help you attract viewers you may have other wise not attracted for some reason or another. For instance, if your company sells organic baby products, perhaps, collaborating with a farmer’s market or How-to channel for first time parents could increase your audience.
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