YouTube’s newest monetization tool lets viewers tip creators for their uploads

By: Amanda Silverberg

YouTube announced its latest feature, Super Thanks, on Tuesday. This is YouTube’s fourth Paid Digital Good, which is what the platform calls any product that lets fans directly pay creators. So far, these tools include Super Chat, Super Stickers and channel subscriptions — but Super Thanks is YouTube’s first of these features that allows fans to tip creators for individual uploaded videos rather than livestreams.

If a viewer wants to show extra appreciation for a video, they can pay creators with one of four pre-set amounts, ranging between $2 and $50 in their local currency. When viewers buy Super Thanks, they can leave a message, which will appear highlighted in the comments section…read more.

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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