Audio & Video Monetization
IP Protection & Reporting
7 Questions Hovering Over The NewFronts
The NewFronts are here, whether you’re ready or not. Some 34 companies ranging from Yahoo to YouTube to Whistle Sports to PlayStation will host elaborate ad sales presentations over the next 10 days (along with fancy booze-and-shrimp dinners), looking to capture advertisers’ attention and dollars.
The annual …
To Take on HBO and Netflix, YouTube had to Rewire Itself To become a “destination” and keep mobile viewers hooked, YouTube realized it had to fix itself, from its development platform to its AI.
The war over our eyeballs is heating up, and that’s mostly a good thing for people who like to look at …
Facebook Instant Articles: What’s In It For Advertisers? Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
Earlier this month, Facebook took the wraps off of its new Facebook Instant Articles offering.
Another content-focused play for Facebook, Instant Articles is explicitly targeted to …
Large Inflow of Money Witnessed in Multi-Channel Video Programming Provider DIRECTV:
DIRECTV (NASDAQ:DTV) had a weak trading session and its shares were last down at $91.57, down -0.58% or -0.63 points. The trading data also revealed that the total net flow stood at $12.19 million as the shares had $30.09 million in upticks but lost …
AOL Shifts Toward More Live Daily Programming on Web
This year, AOL AOL -0.18% is all about live.
Indeed, as the Web pioneer heads toward it fourth NewFront presentation on Tuesday, the company appears to have made a strategic programming shift. Rather than trying to out-TV TV with a slate of cable-like original series …
Multi-Channel Networks 101 – Multi Channel Network
As online video flourishes as a sector of the startup community in Los Angeles, this has given rise to new vocabulary that is often used, but little understood by a wider audience.
“Multi-Channel Networks” (or MCNs) have established themselves in various parts of L.A.
This definition from YouTube …
YouTube Touts Influence While Casting Doubt on TV’s Future
YouTube used its NewFront event on Wednesday night in New York to take some direct shots at the TV ad business, and some subtle digs at Facebook’s emerging Web video prowess.
The basic message during the Web video giant’s presentation—which doubled as a 10th …
Charter Buying Time Warner in $56 Billion Mega-Deal
Charter Communications Inc. has agreed to buy Time Warner Cable Inc. in a $56 billion deal that would combine the third and second largest U.S. cable operations in an effort to go up against Comcast Corp.
John Malone’s Charter is offering to pay $195.71 in cash-and-stock for …
Winners and Losers at the NewFronts So Far
The NewFronts aren’t over. In fact, the string of sales presentations aimed at convincing advertisers to park more spending in digital video continue through Thursday. But most of the biggest digital media players gave their pitches last week, which means it’s time to weigh in on …
With Facebook Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar
Publishers are still digesting the details of the new FaceBook Instant Articles initiative, which in the first 24 hours has set off reactions ranging from panic to confusion to envy across the online news landscape.
There are many questions for …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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