Category: YouTube News

Generation YouTube: Today’s fastest-rising stars aren’t coming out of Hollywood

Thanks to the popularity of online media sites like YouTube, mainstream entertainment soon may look more like that kid clowning around in front of a laptop camera.

Hanging out on a graffiti-coated movie set in Los Angeles in October, Anthony Padilla and Ian Hecox laugh as they recall the first time they were recognized in …

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Social Media Ad Spending to Hit $24 Billion This Year

Social Media Ad Spending to Hit $24 Billion This Year

Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.

The bulk of those dollars will flow to Facebook, which will continue to reign supreme in the social-media …

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‘We tell Spotify no, YouTube does it anyway’: The music industry’s love-hate relationship with YouTube

‘We tell Spotify no, YouTube does it anyway’: The music industry’s love-hate relationship with YouTube At Liverpool’s Sound City conference, record business insiders discuss the world’s biggest music platform and its “big scary lawyers”.

YouTube has over 1 billion people using it to watch videos, and a huge number of those viewers are watching music. …

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Twitters New Direct Messaging Feature Is an Opportunity for Brands

Twitters New Direct Messaging Feature Is an Opportunity for Brands.

Twitter announced a feature on Monday designed to make it easier for its users to have private conversations with one another. The new setting will allow users to receive private Direct Messages from anyone on the platform, whether they “follow” each other or not, provided they …

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Penguin to collaborate with YouTube creators

Penguin to collaborate with YouTube creators

Penguin Random House Canada has entered into a partnership with Blue Ant Media that will introduce the publishing house to a growing group of digital celebrities and YouTube creators with devout fan followings.

It’s a strong indication of the power of celebrity fan followings, says Simon Foster, SVP digital …

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Startup Knotch Promises to Help Prove That Branded Content Actually Works

Startup Knotch Promises to Help Prove That Branded Content Actually Works

Marketers continue to pump more money into digital content–either for their own social media profiles or in the form of sponsored content. But many in the industry complain that there are few proven methods for gauging whether all this branded content actually works.

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Facebook Video Surging, But YouTube Still Offers Advertisers More Options

Facebook Video Surging, But YouTube Still Offers Advertisers More Options

Has Facebook ‘sFB +0.99% stunning video ascendancy over the past year stolen rival YouTube’s advertising thunder just as it was gaining momentum? Has the fact that Facebook video now delivers 4 billion views a day convinced advertisers that the site is a potentially viable alternative to …

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Simple Whiteboard Animations Gain Traction on YouTube

Simple Whiteboard Animations Gain Traction on YouTube

From the story of Amba’s Ruin and a brief outline of Shikhandi’s life, to why the Mahabharata and the Ramayana should be read together, and the origin of temples in India, to the story of Pharoah Akhenaten, the ruler who gave birth to monotheism and changed the face …

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7 Questions Hovering Over The NewFronts

7 Questions Hovering Over The NewFronts

The NewFronts are here, whether you’re ready or not. Some 34 companies ranging from Yahoo to YouTube to Whistle Sports to PlayStation will host elaborate ad sales presentations over the next 10 days (along with fancy booze-and-shrimp dinners), looking to capture advertisers’ attention and dollars.

The annual …

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To Take on HBO and Netflix, YouTube had to Rewire Itself

To Take on HBO and Netflix, YouTube had to Rewire Itself To become a “destination” and keep mobile viewers hooked, YouTube realized it had to fix itself, from its development platform to its AI.

The war over our eyeballs is heating up, and that’s mostly a good thing for people who like to look at …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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