Audio & Video Monetization
IP Protection & Reporting
From elephants to dancing babies: YouTube’s evolution at 10 YouTube’s evolution has moved it from a video hub to a place where people celebrate their passions and brands can reach vast, diverse audiences.
Ten years ago, 26-year-old Jawed Karim made a video of himself standing in front of some elephants at San Diego Zoo. When the …
Lexus Creates 1,000 Video Ads for Facebook Campaign
Marketers are increasingly tailoring their ad content specifically for the platforms on which they appear, but Lexus is taking that concept a step further with its latest Facebook FB +0.93% campaign.
To promote its NX model, Lexus has created over 1,000 unique video ads, and will …
What CEOs Have Learned About Social Media
When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The …
Instagram Ads Will Soon Include Links
Photo and video-sharing service Instagram said Wednesday it will soon allow marketers to showcase multiple images in their ads using a new “carousel” ad format.
Perhaps more importantly, the Facebook-owned social network said the new carousel format will also allow advertisers to link outside of Instagram for …
New Social Network 8 Promises to Share Revenue With All Users
When most social networks catch fire, it’s because they have a unique function or differentiator. Instagram made photo editing dead simple. Facebook connects you with family and old friends from high school. Snapchat has disappearing video messages. Twitter lets you follow and tweet …
Dutch YouTube Star To Lead in Feature Film
Enzo Knol may not be a familiar name to American viewers, but the Dutch YouTube Star is a celebrity in his native country of the Netherlands. Knol boasts over 680,000 subscribers and more than 300 million video views on his channel, and soon, he will star in his …
Web Video Creators Take Lessons on How to Promo From Branded Entertainment
To hear Wilson Cleveland tell it, Web video creators need to get over themselves when it comes to marketing.
“I think there’s a stigma among independent creators that paying to promote your work is somehow inauthentic or selling out,” said Mr. …
YouTube turns 10: The video site that went viral YouTube is the Web’s de facto home for video. But 10 years ago, online video was anybody’s game. As it celebrates a decade offering us everything from new celebrities to cat videos, YouTube has become a premier destination for content. Here’s how it got there.
Ten …
Marketers Experiment With Cinemagraph Ads:
For marketers, piquing consumers’ interest online is now harder than ever. Internet users rarely click on banner ads and their favorite websites and social media services are rapidly filling up with sponsored messages and branded “content” vying for their attention.
In an attempt to cut through the noise, …
Startup Lets You Share Clips From Comedy Central’s Justin Bieber Roast
Does anything have more potential to go viral than a clip of comedians viciously making fun of Justin Bieber while he sits there and takes it?
That’s what the team behind Whipclip is betting on. The new app, which debuts today, is designed …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
