Twitters New Direct Messaging Feature Is an Opportunity for Brands

Twitters New Direct Messaging Feature Is an Opportunity for Brands.

Twitter announced a feature on Monday designed to make it easier for its users to have private conversations with one another. The new setting will allow users to receive private Direct Messages from anyone on the platform, whether they “follow” each other or not, provided they have the feature switched on.

The update may also provide a new opportunity for companies on Twitter, which could potentially send messages for marketing purposes or to provide customer support.

Twitter has acquired image-search startup Madbits. The Wall Street Journal

If a Twitter user expresses dissatisfaction with a company or product on Twitter, for example, the company in question may attempt to resolve the problem via a direct messages, instead of through a public tweet. Alternatively, a company might reach out to users with discount codes, coupons or other offers through direct messages.

“We hope these changes help you connect more easily – and directly – on Twitter with the people, causes and businesses you care about most,” read a blog post by Nhu Vuong, senior software engineer at Twitter.

That definitely has implications for brands and markets because the new feature could help streamline the process of interacting with consumers, said Jason Stein, chief executive of social media agency Laundry Service.

“Whenever a person complains to a brand, the brand usually asks them to follow and then they [direct message] about it,” Mr. Stein said. The new feature would enable brands to reach out directly and privately to those users, instead of doing so publicly for all Twitter users to see.

“It’s a small step in the right direction,” Mr. Stein said.

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

Ready to Stop Content Misuse & Generate Revenue?

Get Started