Audio & Video Monetization
IP Protection & Reporting
10 Best Brands in Digital Video in 2014
Brands can be creators, too. It’s a phrase that’s used so often that most probably tune it out. The point still stands, though; as video viewership and engagement continue to increase on the web, more brands are shifting their budgets to not only sponsor and fund great …
5 Biggest Online-Video Power Plays of 2014
We’ve seen multi-million dollar acquisitions, significant licensing deals and commissions for original content, and more. So in looking back at 2014, here are the deals (in no particular order) that were the most pivotal for the industry, as determined by how they either impacted dealmaking over the course …
MCNs and the Business of Servicing Creators
By Brendan Gahan
Late last year, New Media Rockstars made waves with their coverage of an exchange Maker Studios had with a potential advertiser, the advertiser had $30k for influencer brand deals and Maker responded stating they didn’t do deals under $200k.
Many creators were outraged by this …
9 Tips to Maximize YouTube’s Marketing Potential
Most social media strategies involve routine updates on Facebook and Twitter — and if they’re particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for …
Top Five YouTube Marketing Tips that Work
YouTube Marketing is a popular subject to talk about and today I will post my top five youtube marketing tips that work. I have been promoting and broadcasting my sites on YouTube for a while now. You have no idea how much you can make from YouTube if …
5 Predictions for Digital Video
The pace of MCN acquisitions will accelerate as more studios jump into the M&A game rather than try to figure out this new content platform themselves. Some leading MCNs ripe for acquisition include foodie-focused Tastemade, dance-focused DanceOn, Latino-focused MiTu, sports-focused Whistle Sports, and Collective Digital Studio. (Note: …
16 Tips to Boost Your YouTube Marketing Strategy
1. Have a meaningful channel name with target keywords. Use capitalization in the channel name so that it is clear. If you are starting a YouTube channel about cats, CuteCatsDaily is a better channel name than catschannel1987
2. Enter a title for the channel. By …
How Facebook Could Ruin YouTube’s Party
YouTube’s presentation on Wednesday will be one of the most closely watched at the NewFronts, the annual two-week-long event in New York where digital video companies pitch their wares to advertisers. But when YouTube rents out the Theater at Madison Square Garden for its annual dog-and-pony show Wednesday night, there will be a …
YouTube Marketing Tips – 5 Tips to Give your Videos the Best Chance to Succeed
A lot of people are online these days searching for YouTube marketing tips. There is a few great reasons why people are looking for help marketing on YouTube, mainly because YouTube is the #3 most visited website in the …
YouTube Is Going To Hollywood, Has Announced New Original Series And Feature Films
With the purpose of backing original series and bringing several feature films, YouTube is teaming up with multi-channel network (MCN) and DreamWorks Animation subsidiary AwesomenessTV. All the feature films will star YouTubers and will be premiered online.
“Together, we’ll release several feature-length …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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