Audio & Video Monetization
IP Protection & Reporting
Online Video Advertising Is Exploding Ahead Of TV, Search, And Most Other Digital Ad Markets
Online video is growing faster than most other advertising formats and mediums.
Take BuzzFeed’s Cue: ‘If It’s Not Mobile, It Won’t Be Shared’
By Joakim Baage
“Mobile is truly the biggest opportunity in advertising right now. Sorry, but nothing else even comes close,” said Bionic Adversiting System’s Chris O’Hara in a recent column on AdExchanger.
O’Hara and similar voices are echoing what fast-growing media companies like Vice …
3 Ways for Brands to Turn Viewers into Subscribers on YouTube
YouTube statistics show that subscribers watch a channel’s content for double the time that non-subscribers do, according to the YouTube Playbook for Brands.
Knowing this, brands hoping for increased viewer engagement should seek to convert these viewers into subscribers. Here are a few, …
4 Ways to Promote Brand Videos That Target the Right Viewers
YouTube presents brands with different ways to advertise their video content. Some methods work undeniably better than others depending on the specific type of content, and the YouTube Playbook for Brands urges readers to make those distinctions.
With that in mind, here are some …
New MCN opens in Toronto
Los Angeles-based multi-channel network Collective Digital Studio is putting down roots in Toronto with its first hire outside of the U.S.
Jordan Bortolotti will lead Collective’s new Toronto office as EVP, arriving at the MCN from Blue Ant Media, where he was director of digital solutions.
In his new role, …
Why Are Major Media Companies Snapping Up MCNs?
Why are major media companies racing to claim a piece of MCN-Land, an industry that by and large is still searching for profitability?
According to the Q1 2014 US Entertainment, Media, and Communications Insights report from PricewaterhouseCoopers, it’s because a bet on MCNs is a …
YouTube Is Like Kleenex (or, Why YouTube Will Always Win)
By Sarah Ullman
Let’s debunk the idea of a “YouTube competitor.”
1. YouTube is like Kleenex: Its brand name is used to define the entire product category of digital, short-form video. In the same way “to search on the internet” is “to Google,” a digital video …
5 Defining Trends in Digital Media
As pay-TV subscriber numbers go down and investment dollars in digital-first media companies go up, you can feel these trends shaping the future of video. Content is getting more global, brands are becoming publishers, and traditional media companies are trying to get their slice of the online video pie.
…
10 Best Brands in Digital Video in 2014
Brands can be creators, too. It’s a phrase that’s used so often that most probably tune it out. The point still stands, though; as video viewership and engagement continue to increase on the web, more brands are shifting their budgets to not only sponsor and fund great …
5 Biggest Online-Video Power Plays of 2014
We’ve seen multi-million dollar acquisitions, significant licensing deals and commissions for original content, and more. So in looking back at 2014, here are the deals (in no particular order) that were the most pivotal for the industry, as determined by how they either impacted dealmaking over the course …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
