YouTube Creator Stories: How Rosanna Pansino Created the Perfect Recipe for YouTube Success Rosanna Pansino has uploaded more than 100 cake, cookie, and cupcake recipes as part of the NERDY NUMMIES series. Its success has driven her channel to 2 million total subscribers and an average of 15 million views per month. Rosanna’s creative combination …
Category: YouTube News
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX’s vp of research, gave advertisers an interesting pitch at the Interactive Advertising …
Valentines Day on YouTube
Valentines Day on YouTube
Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem …
YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory
YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory In June 2009, at the age of 13, Bethany Mota started her YouTube channel, /MacBarbie07, as a way to share her creative fashion and beauty tips. Five years later, a large Gen C audience of more than 5 million subscribers (collectively averaging 20 million …
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so …
How Turkish Airlines Reached 100+ Million Traveler Prospects With Selfies
How Turkish Airlines Reached 100+ Million Traveler Prospects With Selfies
In a wildly popular commercial for Turkish Airlines, two of sports’ greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called “Kobe vs. Messi: The Selfie Shootout” to continue increasing …
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google’s latest report on the matter digs into what counts as a view when serving a video ad, and what it found …
YouTube Insights, Q2 2014
YouTube Insights, Q2 2014 Passions and interests drive people’s lives and, of course, their purchases. In this issue of YouTube Insights, see how brands like Turkish Airlines and Unilever have leveraged this behavior to create even bigger fans. Then check out how Nike and Samsung have connected with consumers on one particular passionsoccerâin some of …
5 Entertaining Uses of MLB’s New Statcast Tracking Technology
5 Entertaining Uses of MLB’s New Statcast Tracking Technology
No. 661 for A-Rod, which came six days later at Yankee Stadium, was somewhat less dramatic, but it was also tracked by Statcast.
Previewed at last year’s All-Star Game, league championship series and World Series, Statcast made its official debut on MLB Network’s April 21 …
The Digital Relaunch of a Canadian National Brand: Tangerine Bank
The Digital Relaunch of a Canadian National Brand: Tangerine Bank When Canada’s largest online bank rebranded from ING Direct to Tangerine, its introduction strategy was as innovative as it was successful. A pioneering, contextual advertising campaign was launched on YouTube and not only delighted users with over 8 million impressions, but had positive impact on …
