Audio & Video Monetization
IP Protection & Reporting
25 ways to optimize your YouTube channel
Optimize your YouTube channel? Here’s a simple checklist you can reference to make sure you’re doing everything you can to boost views, build a loyal audience, and earn more money through YouTube.
A quick-start to optimizing your YouTube channel
1. Choose your channel name — The channel name …
7 WAYS TO INCREASE YOUR YOUTUBE ADVERTISING REVENUE
If you’re working with a limited budget to advertise your firm, Youtube advertising costs will limit where your ad can appear on Youtube and other websites. Because Youtube advertising revenue is so high, advertising on the front page for just a day costs about $400,000! You’ll …
Four Ways YouTube And Netflix Will Transform Television
You hear a lot lately about how much YouTube and Netflix NFLX -0.78% compete more and more directly with television, and even want to become more like the iconic medium. And there’s more than a little truth to that, not least because TV remains the most lucrative …
YouTube crucial ingredient as Jamie Oliver targets family home.
A lug of olive oil, a squish of citrus, then bosh it about: Jamie Oliver’s approach to food has always been proudly unpretentious. But this week the TV cook and food campaigner is to expand his commercial empire into the heart of unpretentious cuisine: the …
A marketer’s Guide to Multi-Channel Networks
Despite being almost 10 years old, YouTube is still growing at an impressive rate. According to the company, a head spinning “100 hours of video are uploaded to YouTube every minute” and “over 6 billion hours watched each month” — a 50 percent increase from last year. Along with …
Yahoo’s Video Strategy Drives More Views, Ads, If Not Viewers
How’s Yahoo’s video push going? Well, let’s review.
Earlier this year, Yahoo made a splash when it laid out plans to invest in original video, including scripted sitcoms that could easily have found their way onto TV.
Then Yahoo hosted its NewFront last …
From elephants to dancing babies: YouTube’s evolution at 10 YouTube’s evolution has moved it from a video hub to a place where people celebrate their passions and brands can reach vast, diverse audiences.
Ten years ago, 26-year-old Jawed Karim made a video of himself standing in front of some elephants at San Diego Zoo. When the …
Lexus Creates 1,000 Video Ads for Facebook Campaign
Marketers are increasingly tailoring their ad content specifically for the platforms on which they appear, but Lexus is taking that concept a step further with its latest Facebook FB +0.93% campaign.
To promote its NX model, Lexus has created over 1,000 unique video ads, and will …
How to Make Money Doing What You Love: These young people used technology to turn their passions into careers. Here’s some things they learned along the way:
When Derek Fagerstrom was growing up, creative young people wanted to do anything but go into business: They wanted to start a band, write a screenplay, or paint …
What CEOs Have Learned About Social Media
When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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