Audio & Video Monetization
IP Protection & Reporting
Word of mouth advertising on YouTube
Every brand knows the most effective and elusive marketing technique is word-of- mouth. But it’s hard to generate. A brand can spend years building a powerful campaign (if they ever get there at all), devoting countless hours and dollars to finding the platform that delivers a positive ROI …
Snickers Satisfies Viewers’ Hunger for Content
Few things seem more personal than a blog; and few messages are as impactful as those in video. That’s why marketers for Snickers decided to tap into the increasingly powerful vlogging community for its most recent iteration of the popular “You’re Not You When You’re Hungry” campaign.
Getting Gen C to the box office
The Monday after The Fault in Our Stars destroyed Edge of Tomorrow at the box office, the web was abuzz trying to explain how and why this “little movie that could” beat out Tom Cruise. The answer lies in the perfect storm of the hugely successful book, …
The Content Marketing Conundrum
Humans are naturally curious, and they value discovering information on their own terms. And with the influx of content, consumers are now able to find information that better informs their purchase decisions.
While technology has enabled marketers to deliver the right message, in the right place, at the right …
The Power of the second screen
You find yourself on the couch after a long day at work. You have your favorite show on TV and your phone planted firmly in your hand, catching up on Instagram. One ear is listening to SportsCenter highlights while the other is hearing the latest viral baby goat …
Big Digital Marketing Resolutions For 2016
I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate.
There are copious 2015 planning articles circulating at the moment — but if you’ve not started planning for 2015 yet, then you …
Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media
Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online …
Millennials and branded food content Hungry for inspiration, millennials are eating up food content on YouTube. They aren’t just looking for recipes either—food videos are actually driving them to purchase.
MILLENNIALS AND BRANDED FOOD CONTENT
In new research by Google, millennials are engaging with food content at an amazing rate: YouTube has seen …
Time Is Money – 5 Tips To Achieve More With The Same Time
How is it that you get to the end of the day and sigh: “I’ve got nothing done today”?
Of course you have worked hard, but maybe not on what you intended.
Most of us try to solve the …
Gaming on YouTube: a marketer’s best friend
It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly.
What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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