Snickers Satisfies Viewers’ Hunger for Content

Snickers Satisfies Viewers’ Hunger for Content

Few things seem more personal than a blog; and few messages are as impactful as those in video. That’s why marketers for Snickers decided to tap into the increasingly powerful vlogging community for its most recent iteration of the popular “You’re Not You When You’re Hungry” campaign.

“Bloggers—and vloggers—are strong influencers with dedicated fans and followings, which can make them powerful voices for brands,” says Allison Miazga-Bedrick, senior brand director, general manager for Mars Chocolate North America, parent company of Snickers. “Marketers can successfully leverage that influence to deliver original content that’s tailored to the blogger’s specific audience.”

For Snickers, that target audience is global, and it’s young—namely millennial.

So rather than a pricey ad slated during an expensive 30-second slot during yet another high-profile, televised event, marketers for Snickers decided to use the compelling aspect of video and the engaging features of blogging to connect with hungry, young consumers.

“Video is compelling because it’s visual, sharable, and influential,” Miazga-Bedrick explains. “But it also must be relevant to engage audiences.”

So with strategy from AMV BBDO, brand marketers for Snickers solicited 13 popular vloggers—video bloggers who primarily share content on YouTube—to each showcase a vlog on what happens when they’re hungry and off their games. The eclectic group poked fun at themselves with fun, quirky videos released in eight markets across the globe, including Brazil, Eygpt, Lebanon, Puerto Rico, United Arab Emirates, United Kingdom, and the United States. Read more here

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

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