YouTube Certification

About YouTube Certification

YouTube is dedicated to offering educational programs to our creators. The YouTube Creator Academy, launched in 2014, delivers online learning or all creators and our YouTube Spaces offer additional in-person resources in New York, London, Tokyo, Los Angeles and São Paulo. The YouTube Certified (beta) training program offers opportunities for professionals to learn channel management best practices to help creators find success on the platform through both online and in-person events.

What it means to be YouTube Certified

YouTube Certified exists across several specific subject areas called “certification tracks.”

  • An individual may become YouTube Certified by successfully completing an in-depth training program and passing a final exam to demonstrate expertise.

  • A company ​may become YouTube Certified if a minimum of 3 employees have attended the training program and passed the exam. Company certification is valid for 12 months from date of issue. See below for a list of current YouTube Certified companies.

Note: YouTube does not make any promises or representations about the performance or quality of any YouTube Certified individual or company. YouTube does not guarantee you will get any specific results from working with YouTube Certified individuals or companies. It is always important to evaluate the companies you may work with and decide for yourself what makes the most sense for your business.

Benefits of YouTube Certified

  • Designation as a certified company or individual

  • Inclusion in public directory of YouTube Certified companies

  • Approved use of YouTube Certified badge on website and marketing materials

  • Access to specialized tracks as they are launched

Courses the YouTube Certified program offers

The YouTube Certified program offers an online core track in Audience Growth in English and coming in early 2015 in Japanese, Russian, Portuguese and Spanish. This track covers:

  • YouTube Platform and Channel Strategy

  • Creator Strategies for Sustainable Viewership

  • Audience Development Strategy and Methods

  • Google sales

  • Monetization

  • YouTube Analytics and Reporting

  • Copyright

  • Rights Management

  • Content ID Misuse

  • YouTube Live

Our program is also available in additional advanced tracks** for:

  • Digital Rights (English/Japanese only)

  • Production (English/Japanese/Portuguese only)

  • API Content ID (English only).

**These tracks are available through nominations.

Criteria for attending Audience Growth Track

The YouTube Certified Program is available through nomination for existing companies. Please ask your SPM about nominations for the program. The criteria for getting approved in the program includes, but is not limited to the following:

  • Actively managing channels through Content ID with potential to accelerate views and support growth

  • Can provide feedback to improve curriculum

  • Has a sustained operational business

  • Ongoing compliance with all YouTube policies, including Terms of Service and Community Guidelines

Please note that due to the limited capacity for our current program, if a partner has not been nominated, it does not necessarily mean that they are in violation of any of the above. Those who do not meet the criteria above should explore the courses available in the YouTube Creator Academy.

Program feedback and YouTube Certified Partner complaints

The YouTube Certified Team is constantly working to improve our certification programs. If you have attended one of our trainings (Audience Growth, Digital Rights), please fill out this form to provide us with your thoughts and ideas.

If you would like to report a company that you feel is falsely claiming to be YouTube Certified (i.e. not listed in the YouTube Certified Partner directory above), please submit a complaint.

Resources for channel owners

About the YouTube Partner Program.

Information about Networks.

YouTube Certified companies

The following companies hold current YouTube Certified status:

YouTube certified artist service providers

The following lists current YouTube certified artist service providers:

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

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