User research at Twitter

We conduct research to better understand our users and to improve our products. There are many different types of users (including businesses, developers, and non-Twitter users) in many different countries influencing our products through the feedback they provide in our studies.


How are people selected to participate?

To ensure the best fit for the topic of each study, we contact users of varying experience levels, interests, etc.

How do I know it’s really Twitter contacting me?

We request participation in a few different ways:

  • Email from us: You might receive an email from an address, e.g.,
    Note: For some studies, a 3rd-party vendor may contact you on behalf of Twitter to set something up. In these cases, a Twitter email contact will be provided to allow you to verify the authenticity of the invitation.
  • In the official Twitter app for iOS or Android: You might see a prompt in your official Twitter app.
  • You might see a prompt on

Where is or sending me?

When we conduct a survey, we use a secure survey tool beginning with that URL.

What does a study usually involve?

We conduct many different types of studies. Here are a few examples:

  • Onsite: A user researcher might invite you to come to a Twitter office to ask you questions, show you something in development to get your feedback, etc. This type of study typically takes 1-2 hours.
  • Remote: A user researcher might invite you to a phone call/web conference with screen sharing in order to walk through new designs with you, see how you use things currently, etc. (note: this requires an internet connection). This type of study typically takes 1-2 hours.
  • Field study: Our user researchers might come visit you in your home/office. This type of study typically takes 1-2 hours.
  • Survey: You might be invited to answer a short questionnaire to help improve our products. This typically takes 5-10 minutes.


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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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