FAQs about trends on Twitter

Where can I find trends?

Trends are available on Twitter for iPhone, Twitter for Android, and twitter.com.

On Twitter’s iPhone and Android apps, you can find trends by simply tapping on the search icon. When signed in to twitter.com on a desktop or laptop computer, trends are listed in many places, including the Home, Notifications, search results, and profile pages.

Note: Formerly you were able to access trends through the Discover tab. We are retiring #Discover, so you will no longer be able to access trends in this way.

How are trends determined?

Trends are determined by an algorithm and, by default, are tailored for you based on who you follow and your location. This algorithm identifies topics that are popular now, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you.

You can choose to see trends that are not tailored for you by selecting a specific trends location on twitter.com. Location trends identify popular topics among users in a specific geographic location.

What does the # sign mean?

You may notice that some trends have # sign before the word or phrase. This is called a hashtag and is included specifically in Tweets to mark them as relating to a topic, so that people can follow the conversation in search.

Will I see world and local events in my trends?

Absolutely. When signed into your account on the web, trends will be tailored for you based on your location and who you follow. There will be many world and local news events and conversations that will appear in your trends regardless of your personalization.

Can I see trends for a specific location?

Yes! To view trends for a specific location, click Change in your trends box. You can choose to Keep tailored trendsbased on your location and who you follow, or you can select Change to choose a nearby location or search locations. If you don’t find your preferred country or city, it means we’re not receiving enough Tweets from that geographical area to create a list. You can look up local Tweets on any topic by using advanced Twitter Search operators.

How can I get more information about a trend?

If you are a user in the US with your browser settings set to English, you may be able to see trends with a corresponding short description, on web and mobile. You may access this via web by clicking Change (located at the top of the Trendsbox) and then selecting Get tailored Trends. A lot of trends aren’t self-explanatory. These descriptions are meant to help give you more context about what the Twitter community is Tweeting about, without having to click on it first. Users that are not in the US or who have not elected into tailored trends will see a basic list of trends.

What happens when I click on a trend?

Clicking any of the trends takes you to the Twitter search results for that trend. You’ll see all Tweets including that phrase or hashtag. To see what people are saying about a previous trend, perform a search for that keyword.

How can I participate in a trend?

Just post a Tweet including the exact word or phrase as it appears in the trends list (with the hashtag, if you see one). Due to the large number of users tweeting about these specific trends, you may not always be able to find your particular Tweet in search, but your followers will always see your Tweets.

Note: Twitter also filters searches for quality.

Are there rules for trends?

Yes, and we outline them in the Twitter Rules because it is possible to abuse trends. The following behavior could cause your account to be filtered from search or even suspended:

  • Adding one or more topics/hashtags to an unrelated Tweet in an attempt to gain attention in search.
  • Repeatedly Tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending or trending higher.
  • Tweeting about each trend in order to drive traffic to your profile or website, especially when mixed with advertising.
  • Listing trends in combination with a request to be followed.
  • Tweeting about a trend and posting a misleading link to something unrelated.

For more information on Multi Channel Network’s and Twitter Help please check back weekly or subscribe here.


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