Audio & Video Monetization
IP Protection & Reporting
Startup Knotch Promises to Help Prove That Branded Content Actually Works
Marketers continue to pump more money into digital content–either for their own social media profiles or in the form of sponsored content. But many in the industry complain that there are few proven methods for gauging whether all this branded content actually works.
3 Reasons Hollywood Is Investing Heavily In YouTube Content Producers
Multi-channel networks (MCNs) are a hot commodity in Hollywood right now.
If you’re unfamiliar with the term MCN, essentially they’re companies that work with multiple YouTube channels that assist YouTube content producers in producing and funding content, management, along with audience development.
Last year, DreamWorks …
Facebook Video Surging, But YouTube Still Offers Advertisers More Options
Has Facebook ‘sFB +0.99% stunning video ascendancy over the past year stolen rival YouTube’s advertising thunder just as it was gaining momentum? Has the fact that Facebook video now delivers 4 billion views a day convinced advertisers that the site is a potentially viable alternative to …
Simple Whiteboard Animations Gain Traction on YouTube
From the story of Amba’s Ruin and a brief outline of Shikhandi’s life, to why the Mahabharata and the Ramayana should be read together, and the origin of temples in India, to the story of Pharoah Akhenaten, the ruler who gave birth to monotheism and changed the face …
7 Questions Hovering Over The NewFronts
The NewFronts are here, whether you’re ready or not. Some 34 companies ranging from Yahoo to YouTube to Whistle Sports to PlayStation will host elaborate ad sales presentations over the next 10 days (along with fancy booze-and-shrimp dinners), looking to capture advertisers’ attention and dollars.
The annual …
To Take on HBO and Netflix, YouTube had to Rewire Itself To become a “destination” and keep mobile viewers hooked, YouTube realized it had to fix itself, from its development platform to its AI.
The war over our eyeballs is heating up, and that’s mostly a good thing for people who like to look at …
Facebook Instant Articles: What’s In It For Advertisers? Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
Earlier this month, Facebook took the wraps off of its new Facebook Instant Articles offering.
Another content-focused play for Facebook, Instant Articles is explicitly targeted to …
Large Inflow of Money Witnessed in Multi-Channel Video Programming Provider DIRECTV:
DIRECTV (NASDAQ:DTV) had a weak trading session and its shares were last down at $91.57, down -0.58% or -0.63 points. The trading data also revealed that the total net flow stood at $12.19 million as the shares had $30.09 million in upticks but lost …
AOL Shifts Toward More Live Daily Programming on Web
This year, AOL AOL -0.18% is all about live.
Indeed, as the Web pioneer heads toward it fourth NewFront presentation on Tuesday, the company appears to have made a strategic programming shift. Rather than trying to out-TV TV with a slate of cable-like original series …
Multi-Channel Networks 101 – Multi Channel Network
As online video flourishes as a sector of the startup community in Los Angeles, this has given rise to new vocabulary that is often used, but little understood by a wider audience.
“Multi-Channel Networks” (or MCNs) have established themselves in various parts of L.A.
This definition from YouTube …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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