Audio & Video Monetization
IP Protection & Reporting
YouTube Touts Influence While Casting Doubt on TV’s Future
YouTube used its NewFront event on Wednesday night in New York to take some direct shots at the TV ad business, and some subtle digs at Facebook’s emerging Web video prowess.
The basic message during the Web video giant’s presentation—which doubled as a 10th …
Charter Buying Time Warner in $56 Billion Mega-Deal
Charter Communications Inc. has agreed to buy Time Warner Cable Inc. in a $56 billion deal that would combine the third and second largest U.S. cable operations in an effort to go up against Comcast Corp.
John Malone’s Charter is offering to pay $195.71 in cash-and-stock for …
Winners and Losers at the NewFronts So Far
The NewFronts aren’t over. In fact, the string of sales presentations aimed at convincing advertisers to park more spending in digital video continue through Thursday. But most of the biggest digital media players gave their pitches last week, which means it’s time to weigh in on …
How YouTube Is Changing Gaming Forever After all the fights over copyright infringement fell away, one of the greatest forces in gaming today emerged, and YouTube became dominated by gamers more popular than the biggest music acts. What does it mean for the future of gaming and how is the industry adapting?
Who’s more famous? …
With Facebook Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar
Publishers are still digesting the details of the new FaceBook Instant Articles initiative, which in the first 24 hours has set off reactions ranging from panic to confusion to envy across the online news landscape.
There are many questions for …
Multi-Channel Network sets new platform: Korea
PewDiePie and Bethany Mota may sound foreign to many Koreans, but they are a couple of the most influential people on the Multi-Channel Network (MCN).
PewDiePie is an alias for a 25-year old Swedish producer on the YouTube game channel “Let’s Play,” and he has 36.4 million subscribers.
Teenage …
Retailers Drive Growth in Digital Advertising
Retailers are driving growth in digital advertising more than any other industry, according to new estimates by eMarketer.
The research company predicted digital ad spending in the U.S. will reach $58.61 billion this year, of which retailers’ ad outlays will comprise 22%. Retailers’ expenditures will be up …
Increase YouTube views: Buying and getting YouTube views through third-party services
Viewcounts serve as a way to recognize and surface great content. Since views are so important, it’s no surprise that an ecosystem of businesses has evolved around artificially helping creators increase YouTube views, likes, and subscribers. However, paying for views obtained through some …
YouTube plans to compete with Netflix
Even though much of the discussion surrounding online video seems to center on Netflix, it’s easy to forget just how incredibly influential YouTube remains as a video powerhouse. In 2014, for instance, the Google-owned property was the third most visited website in the entire world.
Still, it’s not as …
How Fullscreen Became a YouTube Giant (Almost) Overnight Just a few years back, Fullscreen was nothing more than an idea. Now, it’s one of the biggest players on YouTube — and it’s still growing.
If anyone needs proof that the online video world is a highly dynamic place and that major companies can still …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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