Much Music debuts its new Multi Channel Network

Much Music debuts its new Multi Channel Network

Much’s new MCN (Multi Channel Network), Much Digital Studios, is now live.

The Canadian music network’s new digital network will feature Canadian content creators such as comedians JusReign (pictured) and 4YallEntertainment and beauty vlogger Melissa Merk, along with 10 other YouTubers.

Justin Stockman, VP, specialty channels, Bell Media …

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Fullscreen Tries to Ditch the MCN Label While Branching Out From YouTube

Fullscreen Tries to Ditch the MCN Label While Branching Out From YouTube

Like many Web video networks born on YouTube, Fullscreen is trying to move beyond the label of “MCN,” or multi-channel network, and beyond the notion that it is a YouTube-centric company.

As Fullscreen hosted its first NewFront presentation in New York on Monday, …

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Should You Join a Youtube Network?

Should You Join a Youtube Network? The Pros and Cons of Youtube Partner Networks

You may be wondering whether or not you should join a YouTube network. The rapid rise of online video studios and YouTube networks like Machinima, BigFrame, Maker Studios, FullScreen, and a host of others presents new options for creators to consider, but navigating this …

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Men’s lifestyle MCN launches with Tony Hawk’s channel

Men’s lifestyle MCN launches with Tony Hawk’s channel

Complex Media, a digital publisher of men’s lifestyle magazines, has launched it own YouTube network consisting of 40 channels, including Tony Hawk’s Ride.

Hawk’s skateboarding channel (pictured in screengrab) is one example of the new relationships Complex has formed for the launch of the MCN, as well …

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Online video advertising revenue doubles over three years: study

Online video advertising revenue doubles over three years: study

Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released by international market research and tech consultancy IHS Technology and Irish-based video analytics specialists Vidiro.

The IHS and Vidiro white paper …

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New Study Links Audience Size to Twitter Activity

Study Spotlights Relationship Between Social Media Activity & TV

As researchers continue to work to refine the relationship between social media activity and TV, Nielsen has released a blog report that summaries some of the results of a new study analyzing 457 English- and Spanish-language primetime series.   The study is notable in that it identified eight …

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MCN says sports rights inflation ‘almost untenable’

MCN says sports rights inflation ‘almost untenable’

Foxtel’s $500 million advertising business MCN has warned that sports rights costs are “almost becoming untenable for broadcasters and advertisers” as the pay television giant’s shareholder Telstra said there will be “no open chequebook” in forthcoming negotiations with the NRL and AFL.

But free-to-air network owner Nine Entertainment Co said it …

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Why do companies fail at YouTube marketing?

Why do companies fail at YouTube marketing?

Individuals from approximately 53 countries, with over 60 languages, search YouTube on a regular basis. It is also imperative to keep in mind that half of those users are from outside the USA. YouTube is an extremely important marketing tool for every company and yet many companies tend …

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Endemol Shine UK restructures MCN business

Endemol Shine UK restructures MCN business Multichannel networks (MCN) Endemol Beyond UK and ChannelFlip are to continue operating separately under the Endemol Shine UK umbrella.

The two companies come from different sides of the Endemol Shine Group merger, with Endemol Beyond UK previously part of Endemol and ChannelFlip part of Shine Group.

As part of …

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Your title and thumbnail – Tell a cohesive story about your video

Your title and thumbnail – Tell a cohesive story about your video Best practices

Your videos themselves contain a story. But, you should think about teasing that story out with your videos’ thumbnails, titles, and descriptions. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts …

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YouTube Revenue Calculator

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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