Audio & Video Monetization
IP Protection & Reporting
Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops. Smartphones account for more than half of searches in 10 countries—including …
YouTube Creator Stories: How Michelle Phan Became Everyone’s Beauty Bestie Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. Over the past seven years, she has uploaded more than 300 videos that have positioned her as a how-to influencer, with more than 6 million subscribers and almost 1 billion video views. …
8 Intriguing Stats About the Current State of Digital Video
A group of tech vendors gathered today at the Interactive Advertising Bureau’s Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. “The scope is unprecedented,” proclaimed Kurt Abramson, CEO of ShareThis. Let’s break out why Abramson is so enthusiastic …
YouTube Creator Stories: How Rosanna Pansino Created the Perfect Recipe for YouTube Success Rosanna Pansino has uploaded more than 100 cake, cookie, and cupcake recipes as part of the NERDY NUMMIES series. Its success has driven her channel to 2 million total subscribers and an average of 15 million views per month. Rosanna’s creative combination …
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX’s vp of research, gave advertisers an interesting pitch at the Interactive Advertising …
Valentines Day on YouTube
Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem …
YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory In June 2009, at the age of 13, Bethany Mota started her YouTube channel, /MacBarbie07, as a way to share her creative fashion and beauty tips. Five years later, a large Gen C audience of more than 5 million subscribers (collectively averaging 20 million …
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so …
How Turkish Airlines Reached 100+ Million Traveler Prospects With Selfies
In a wildly popular commercial for Turkish Airlines, two of sports’ greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called “Kobe vs. Messi: The Selfie Shootout” to continue increasing …
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google’s latest report on the matter digs into what counts as a view when serving a video ad, and what it found …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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