12 Killer Resources for Owned Media on YouTube

12 Killer Resources for Owned Media on YouTube

To help you get a better picture of what you might be missing, we’ve compiled some of the best resources from around the web covering every corner of YouTube. Up first is a list of resources for owned media, which refers to videos uploaded to a brand’s official YouTube channel(s).

So, if you’re looking for ways to improve the management of your own channel and optimize your content, start here. And, even if you’re already a channel management wizard, there are always new tips and tricks to stay ahead of, along with new tools to give you extra insight, deliver better results, and make your life much easier.

Straight from YouTube proper

YouTube itself has put together tons of resources to encourage the creation of great channels. These resources tend to be the baseline set of best practices, which make them a great starting point for any owned media strategy.

See the 12 resources here

For more information on Multi Channel Network’s and YouTube how to videos please check back weekly or subscribe here.

Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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