YouTube’s updated terms of service, explained

By: Kendra Clark

YouTube will be able to place ads on videos made by all creators who are not involved in the platform’s partnership program — without giving them a cut of the cash. Effective June 1, the video platform will have the right to monetize most content on its site, per its updated global terms of service. It will also ban the collection of personal data via facial recognition and change the way it pays creators. Here’s what marketers need to know about the changes…read more.

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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