YouTube Select Will Now Offer Seasonal Opportunities for Brands to Increase Their Reach

By: Arooj Ahmed

YouTube is one of the worlds most used platform and probably the best one to stream your videos and watch video content on. The application knows that it has a large following and therefore it works hard every day to offer the best it has to its community.

YouTube offers brands an option called YouTube Select which allows brand to select on which videos they want to display their brand marketing and ads and hence brands can select the site’s top videos and channels to display their advertising. However, things are now changing as Google is now expanding what YouTube Select offers with seasonal sponsorships that will be available quarterly.

A new update will allow an expansion in the slate of the sponsorship opportunities it offers through YouTube Select and this option will give brands more ways in which they can promote their brands to specific moments and themes within the app. According to the platform, this new seasonal sponsorship will allow users to focus on what’s prominent in culture during that time of year like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month and advertise on such seasonal trending videos…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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