YouTube Reflections: Ruminating on the Future of Film

By: Sasha Stone

One of the ways to remember that discussing movies didn’t feel like being sucked into the vortex as it does on a hive-mind based site like Twitter where your opinions are judged and tribal warfare is the name of the game. YouTube, which has been around forever, is, for my money, the best site for thoughtful conversation left. It has its tribal element for sure, and trolls abound, but you can still find some pretty good stuff there and build communities without worrying about having your guts ripped out on a given day for having “the wrong take”…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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