By: Julia Alexander
YouTube creators in the company’s Partner Program can earn money a bunch of different ways — through advertising, subscriptions, donations, live-streaming features, and YouTube Premium revenue. There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM.
RPM, or revenue per mille, is a take on the standard metric YouTube creators already use referred to as CPM, or cost per mille (sometimes referred to as cost per thousand). Although the two sound similar, they do two different things. RPM is much more useful for creators who are trying to grow their channels and figure out where their monthly income is coming from…read more.