YouTube Expands Sponsorship Offerings On YouTube Select

By: George Carey- Simos

YouTube has announced a slate of new original programming coming later in the year, and some of the shows will be available for sponsorship. These opportunities will come as part of YouTube’s Q4 sustainability seasonal package and will only be available to companies that “have strong commitments to building a better planet for everyone.”

The seasonal state also offers advertisers new ways to connect audiences during important moments during the year – holidays like Mother’s Day. Brands that want to align with moments like these will get access to various packages, like ownership of top channels and more…read more.

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Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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