WarnerMedia and Discovery Merge to Compete With Streaming Rivals

  • 1 mins to read

By: Matthew Humphries

WarnerMedia and Discovery announced today that the combined company will be known as Warner Bros. Discovery. They have yet to unveil what this means for existing HBO Max or Discovery+ subscribers, saying only that the new company “will own one of the deepest libraries in the world.” The news comes about a week after Amazon confirmed it will acquire media company MGM for $8.45 billion…read more.

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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