Audio & Video Monetization
IP Protection & Reporting
Multi-Channel Network sets new platform: Korea
PewDiePie and Bethany Mota may sound foreign to many Koreans, but they are a couple of the most influential people on the Multi-Channel Network (MCN).
PewDiePie is an alias for a 25-year old Swedish producer on the YouTube game channel “Let’s Play,” and he has 36.4 million subscribers.
Teenage …
Retailers Drive Growth in Digital Advertising
Retailers are driving growth in digital advertising more than any other industry, according to new estimates by eMarketer.
The research company predicted digital ad spending in the U.S. will reach $58.61 billion this year, of which retailers’ ad outlays will comprise 22%. Retailers’ expenditures will be up …
Increase YouTube views: Buying and getting YouTube views through third-party services
Viewcounts serve as a way to recognize and surface great content. Since views are so important, it’s no surprise that an ecosystem of businesses has evolved around artificially helping creators increase YouTube views, likes, and subscribers. However, paying for views obtained through some …
YouTube plans to compete with Netflix
Even though much of the discussion surrounding online video seems to center on Netflix, it’s easy to forget just how incredibly influential YouTube remains as a video powerhouse. In 2014, for instance, the Google-owned property was the third most visited website in the entire world.
Still, it’s not as …
How Fullscreen Became a YouTube Giant (Almost) Overnight Just a few years back, Fullscreen was nothing more than an idea. Now, it’s one of the biggest players on YouTube — and it’s still growing.
If anyone needs proof that the online video world is a highly dynamic place and that major companies can still …
Fullscreen Tries to Ditch the MCN Label While Branching Out From YouTube
Like many Web video networks born on YouTube, Fullscreen is trying to move beyond the label of “MCN,” or multi-channel network, and beyond the notion that it is a YouTube-centric company.
As Fullscreen hosted its first NewFront presentation in New York on Monday, …
Men’s lifestyle MCN launches with Tony Hawk’s channel
Complex Media, a digital publisher of men’s lifestyle magazines, has launched it own YouTube network consisting of 40 channels, including Tony Hawk’s Ride.
Hawk’s skateboarding channel (pictured in screengrab) is one example of the new relationships Complex has formed for the launch of the MCN, as well …
Online video advertising revenue doubles over three years: study
Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released by international market research and tech consultancy IHS Technology and Irish-based video analytics specialists Vidiro.
The IHS and Vidiro white paper …
MCN says sports rights inflation ‘almost untenable’
Foxtel’s $500 million advertising business MCN has warned that sports rights costs are “almost becoming untenable for broadcasters and advertisers” as the pay television giant’s shareholder Telstra said there will be “no open chequebook” in forthcoming negotiations with the NRL and AFL.
But free-to-air network owner Nine Entertainment Co said it …
Why do companies fail at YouTube marketing?
Individuals from approximately 53 countries, with over 60 languages, search YouTube on a regular basis. It is also imperative to keep in mind that half of those users are from outside the USA. YouTube is an extremely important marketing tool for every company and yet many companies tend …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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