5 Defining Trends in Digital Media

5 Defining Trends in Digital Media

As pay-TV subscriber numbers go down and investment dollars in digital-first media companies go up, you can feel these trends shaping the future of video. Content is getting more global, brands are becoming publishers, and traditional media companies are trying to get their slice of the online video pie.

The following infographic from Manatt Digital Media, which invests in and advises numerous digital-media startups*, gives some numbers to these trends, showing where digital video is going in terms of dollars, content, and countries.

MDM Infographic copy


Read more: http://www.thevideoink.com/features/top-5-defining-trends-digital-media/#.VWS9alxVhBc

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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Estimated daily earnings

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Estimated monthly earnings

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Estimated yearly projection

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