Audio & Video Monetization
IP Protection & Reporting
Brands to Publishers: Let Us Check Your Viewability Rates or We’ll Stop Buying Ads
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That’s great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never …
How Micro-Moments Are Changing the Rules Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new mental model for marketing.
As mobile has become an indispensable part of our …
You Don’t Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers
Mobile technology has marketers excited. As consumers spend more time connecting to the internet on a device beyond a traditional laptop or desktop computer, they are creating more signals marketers can use to target and tailor ad messages. …
The Path to Better Measurement: Analytics and Attribution
Data is a game changer. But at face value, it’s just data. It becomes powerful when it’s used not just to support decisions, but to drive actions. And marketers know that to take action on their data, they need to collect and analyze it. Because ultimately, …
If You’re Looking for Deep Engagement, Facebook Video Is Not the Place
About a year ago, most users began to see something new in their Facebook news feed. Sandwiched between birth announcements and attention-seeking status updates were video clips. A lot of video clips, in fact. By September 2014, after the “Ice Bucket Challenge,” …
Build your YouTube toolbox
YouTube is already a popular destination for brands to host content: the 100 top brands have posted a combined 258,000 videos, driving 9.5 billion video views. But many brands are just scratching the surface of what’s available on YouTube, using it merely as a video hosting platform and missing out …
Six Key Charts You Need to Understand Where Ad Tech Is Going
The ad technology known as programmatic is really a series of tactics including fully automated buying on a large scale, real-time auctions for ad inventory and data-driven targeting. Often just one of those elements is enough for someone to call a campaign “programmatic.” …
How brands get subscribers
Every brand knows it should be on YouTube: billions of visitors and viewing minutes are hard to dispute. But how your brand should be on YouTube is a tougher question, especially when you’re faced with the proposition of driving subscriptions to your channel. How can your brand grow its YouTube …
The New Moment of Truth: Google’s Micro-Moments Reshape the Marketing Funnel
Google recently introduced micro-moments, a new marketing moment that’s reshaping the marketing funnel and ultimately how companies market and sell. CMOs, brand strategists and agency creatives must now learn how to capture attention and steer customer experiences in ways that are real-time, fleeting …
The Power of YouTube for brands
Pop quiz: name the top three social networks that companies ask you to visit for more information at the end of TV commercials. Most people will probably list Facebook and Twitter, but how many people mention YouTube in that mix? They should.
Aside from being the world’s …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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