Six Key Charts You Need to Understand Where Ad Tech Is Going

Six Key Charts You Need to Understand Where Ad Tech Is Going

The ad technology known as programmatic is really a series of tactics including fully automated buying on a large scale, real-time auctions for ad inventory and data-driven targeting. Often just one of those elements is enough for someone to call a campaign “programmatic.” But like the future according to William Gibson, programmatic advertising isn’t evenly distributed. With the help of Magna Global, Pathmatics and IgnitionOne, we’ve assembled the snapshot you need to understand programmatic in a few quick glances, as well as a reference you can return to: Get a downloadable PDF version here. See the charts here

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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