Audio & Video Monetization
IP Protection & Reporting
These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
One of the most-watched digital trends reports of the year is out—Mary Meeker’s Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for top Silicon Valley venture capital firm, Kleiner Perkins Caufield and Byers, …
Why Online Video Is a Must-Have for Your Mobile Marketing Strategy When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and …
5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize
ENDLESS MARKETING LOOPS
Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video.
Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch. Cinemagraphs have been used for …
Measuring the Impact of Online Video on Brand Metrics Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, perception, and interest. Google’s Brand Lift solution reveals these insights about YouTube ads in near real time so you can optimize on the …
Creativity Top 5: Best Brand Ideas of the Week
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Google Guide: Proving Marketing Impact One of the most serious challenges in marketing is identifying the true impact of a given marketing spend change. In this guide, we show you how controlled marketing experiments can help improve campaign success.
The ripple effect is that marketers must function as scientists, conducting experiments when it comes …
Web Stars Give Marketers Tips on Successful Partnerships
Chris Melberger has 282,000 followers on Vine. Mitch Lewis’ Youtube channel, The Kloons, has 220,000 subscribers. And Franchesca Ramsey’s “Shit White Girls Say…to Black Girls” video has over 11 million views on Youtube.
With a six-second loop to a few minutes of video, a marketer …
vEach month, YouTube draws 1 billion unique visitors who watch a combined total of more than 6 billion hours of video. Attracted by this massive user base, which is equal to 40 percent of the worldwide online population, a new breed of company—the multichannel network (MCN)—has emerged in recent years. MCNs aggregate thousands of digital video …
As Social Media Gets More Visual, It’s Gotten More Invisible to Marketers
Social media keeps getting more visual, and for evidence of that, look no further than Clorox Co.‘s Hidden Valley Ranch. One recent Twitter post of a photo that showed chicken wings and French Fries with Hidden Valley Ranch dressing generated 150 million …
Why is YouTube brand Maker Studios worth more than Marvel to Disney? We are all used to seeing movie and TV stars being promoted in the subway. Well, YouTube now feels that if you have at least 1.4 million registered fans – you are worthy of an ad campaign as well.
Hollywood is clearly taking …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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