5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize


Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video.

Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch. Cinemagraphs have been used for years as GIFs on Tumblr and Reddit, but Instagram’s 15-second cap on video and recent update with endless loops makes it an easy call for brands to try the format.

And with Instagram opening up its ad business Tuesday with targeting and shoppable links, users are likely to see more videos in their social feeds over the next few months.

Check out how five brands are testing out cinemagraphs on instagram in intriguing ways:

See them here

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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