Evolution of TV: 7 Dynamics Transforming TV Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There’s lots of TV content online, but hitting all three of those checkboxes isn’t yet possible for every piece of programming. To do so requires a greater shift to delivering programming over the …
Category: YouTube News
Will YouTube Viewers Click ‘Shop’ Instead of ‘Skip’ on Pre-Roll Ads?
Will YouTube Viewers Click ‘Shop’ Instead of ‘Skip’ on Pre-Roll Ads?
Google wants to see if viewers will shop instead of skipping retailers’ pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with an optional “click to shop” btn on pre-roll spots. The new btn will …
Blurred Lines Between Branded Video Content and Ads
Blurred Lines Between Branded Video Content and Ads As consumers watch more and more videos created by brands, marketers are thinking more critically about their video strategies. And key questions arise about when and how often to use “branded video content” and “video ads.” To uncover an answer, we partnered with IPG Media Lab to …
How a Twitter Account Turned Into a $500,000 a Year Business
How a Twitter Account Turned Into a $500,000 a Year Business
Kris Sanchez always had a hobby of looking up random trivia, or as he put it “the most unimportant things you’ll ever need to know.” In 2011, he began experimenting with social media and posting his findings on his Twitter account UberFacts. In …
Think Gaming Content on YouTube Is Niche? Think Again
Think Gaming Content on YouTube Is Niche? Think Again Gaming has woven its way into all areas of pop culture—sports, music, television, and more. Its appeal goes far beyond teenage boys (women are now the largest video game-playing demographic!). So it’s no surprise that gaming content has taken off on YouTube. Why? As one gaming …
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Advertisers have been doing clever stuff with preroll ads for a while. We had Geico’s unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going …
LGBT Advertising: How Brands Are Taking a Stance on Issues
LGBT Advertising: How Brands Are Taking a Stance on Issues Marketing entails more than reaching the right consumer with the right message at the right time. New data from Google and YouTube shows that messages about diversity and equality for the LGBT community have widespread impact, and brands such as Burger King and Honey Maid …
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale. These YouTube child stars are good at what they do, unpacking new toys and showing off …
Evolution of TV: The Promise of Programmatic TV
Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming the way TV is bought and sold. Here we dispel the hype and discuss the positive impact for brands, programmers, and distributors.
Television advertising is big business. How big? TV …
10 Useful and Entertaining Digital Marketing Stats From the Last Week
10 Useful and Entertaining Digital Marketing Stats From the Last Week
Last week entailed another round of intriguing data points released by marketers, and we’ve collected the 10 most interesting and fun stats for your perusal. Check ’em out:
1. You want to know how big the “unboxing” craze is getting on YouTube? …
