Blurred Lines Between Branded Video Content and Ads As consumers watch more and more videos created by brands, marketers are thinking more critically about their video strategies. And key questions arise about when and how often to use “branded video content” and “video ads.” To uncover an answer, we partnered with IPG Media Lab to …
Category: YouTube News
How a Twitter Account Turned Into a $500,000 a Year Business
How a Twitter Account Turned Into a $500,000 a Year Business
Kris Sanchez always had a hobby of looking up random trivia, or as he put it “the most unimportant things you’ll ever need to know.” In 2011, he began experimenting with social media and posting his findings on his Twitter account UberFacts. In …
Think Gaming Content on YouTube Is Niche? Think Again
Think Gaming Content on YouTube Is Niche? Think Again Gaming has woven its way into all areas of pop culture—sports, music, television, and more. Its appeal goes far beyond teenage boys (women are now the largest video game-playing demographic!). So it’s no surprise that gaming content has taken off on YouTube. Why? As one gaming …
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Clinic Puts Boring Preroll on Popular Videos Because It Doesn’t Want Anything ‘Going Viral’
Advertisers have been doing clever stuff with preroll ads for a while. We had Geico’s unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in an effort to stop the videos after them from going …
LGBT Advertising: How Brands Are Taking a Stance on Issues
LGBT Advertising: How Brands Are Taking a Stance on Issues Marketing entails more than reaching the right consumer with the right message at the right time. New data from Google and YouTube shows that messages about diversity and equality for the LGBT community have widespread impact, and brands such as Burger King and Honey Maid …
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the sale. These YouTube child stars are good at what they do, unpacking new toys and showing off …
Evolution of TV: The Promise of Programmatic TV
Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming the way TV is bought and sold. Here we dispel the hype and discuss the positive impact for brands, programmers, and distributors.
Television advertising is big business. How big? TV …
10 Useful and Entertaining Digital Marketing Stats From the Last Week
10 Useful and Entertaining Digital Marketing Stats From the Last Week
Last week entailed another round of intriguing data points released by marketers, and we’ve collected the 10 most interesting and fun stats for your perusal. Check ’em out:
1. You want to know how big the “unboxing” craze is getting on YouTube? …
How RocketJumps Video Game High School Scored Over 110M Views in 3 Seasons on YouTube
How RocketJumps Video Game High School Scored Over 110M Views in 3 Seasons on YouTube With jaw-dropping effects and Hollywood partners, RocketJumps Video Game High School built up a loyal following and scored more than 110M views for its three-season run on YouTube. Defying the odds, it proved that an original, scripted, long-form show could …
Meet the Man Whose Browser Tool Turns All Mentions of ‘Millennials’ Into ‘Snake People’
Ever get the sense that millennials are treated in the press like some sort of inscrutable alien race? Well now there’s the perfect Chrome extension for you.
Eric Bailey
The “Millennials to Snake People” extension, created by Boston-based UX designer Eric Bailey, has quickly become the talk of social media. Much like the …
