Category: Multi Channel Network

Online video advertising revenue doubles over three years: study

Online video advertising revenue doubles over three years: study

Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released by international market research and tech consultancy IHS Technology and Irish-based video analytics specialists Vidiro.

The IHS and Vidiro white paper …

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New Study Links Audience Size to Twitter Activity

Study Spotlights Relationship Between Social Media Activity & TV

As researchers continue to work to refine the relationship between social media activity and TV, Nielsen has released a blog report that summaries some of the results of a new study analyzing 457 English- and Spanish-language primetime series.   The study is notable in that it identified eight …

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MCN says sports rights inflation ‘almost untenable’

MCN says sports rights inflation ‘almost untenable’

Foxtel’s $500 million advertising business MCN has warned that sports rights costs are “almost becoming untenable for broadcasters and advertisers” as the pay television giant’s shareholder Telstra said there will be “no open chequebook” in forthcoming negotiations with the NRL and AFL.

But free-to-air network owner Nine Entertainment Co said it …

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Why do companies fail at YouTube marketing?

Why do companies fail at YouTube marketing?

Individuals from approximately 53 countries, with over 60 languages, search YouTube on a regular basis. It is also imperative to keep in mind that half of those users are from outside the USA. YouTube is an extremely important marketing tool for every company and yet many companies tend …

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Endemol Shine UK restructures MCN business

Endemol Shine UK restructures MCN business Multichannel networks (MCN) Endemol Beyond UK and ChannelFlip are to continue operating separately under the Endemol Shine UK umbrella.

The two companies come from different sides of the Endemol Shine Group merger, with Endemol Beyond UK previously part of Endemol and ChannelFlip part of Shine Group.

As part of …

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Your title and thumbnail – Tell a cohesive story about your video

Your title and thumbnail – Tell a cohesive story about your video Best practices

Your videos themselves contain a story. But, you should think about teasing that story out with your videos’ thumbnails, titles, and descriptions. Think of these pieces, collectively, as your content’s billboard. A compelling video billboard can be the hook that attracts …

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Media Business Boasts Top Pay for CEOs

Media Business Boasts Top Pay for CEOs

Six of the highest paid CEOs in the country come from the media business, according to a study conducted by compensation data firm Equilar and the Associated Press.   David Zaslav, CEO of Discovery Communications, had the highest total compensation, getting $156.1 million for 2014. The bulk of …

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Get discovered – How your video can reach new viewers

Get discovered – How your video can reach new viewers Best practices

There are some simple ways that you can make your channel and content more discoverable on YouTube so that your audience can find your videos and you can reach new viewers. Engaging content that your audience enjoys drives watch time and will help …

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Your Google identity – Make your channel consistent across Google

Your Google identity – Make your channel consistent across Google Best practices

You can help viewers discover who you are and enable them to engage with you by building a consistent google identity across YouTube and Google. When you expand your personal brand across Google, it is easier for fans to connect with you or …

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Tools for branding – Give your videos a strong identity

Best practices

Most viewers will be introduced to your channel through a single video that they find in YouTube search, suggested videos, or embedded on a site. Because viewers often find your content one video at a time, it’s important to let them know how to find your channel and the great videos that live …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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