Category: Multi Channel Network

Generation YouTube: Today’s fastest-rising stars aren’t coming out of Hollywood

Thanks to the popularity of online media sites like YouTube, mainstream entertainment soon may look more like that kid clowning around in front of a laptop camera.

Hanging out on a graffiti-coated movie set in Los Angeles in October, Anthony Padilla and Ian Hecox laugh as they recall the first time they were recognized in …

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What a YouTube Celeb Pulls In

What a YouTube Celeb Pulls In You Might Be Surprised at the Numbers

Many of the online series that ape TV’s conventions struggle to deliver on their ambitions: They rise to advertisers’ attention during elaborate NewFronts presentations, only to fall from sight, unmissed, a year or two later.

But the web’s original engine of video, …

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Social Media Ad Spending to Hit $24 Billion This Year

Social Media Ad Spending to Hit $24 Billion This Year

Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.

The bulk of those dollars will flow to Facebook, which will continue to reign supreme in the social-media …

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‘We tell Spotify no, YouTube does it anyway’: The music industry’s love-hate relationship with YouTube

‘We tell Spotify no, YouTube does it anyway’: The music industry’s love-hate relationship with YouTube At Liverpool’s Sound City conference, record business insiders discuss the world’s biggest music platform and its “big scary lawyers”.

YouTube has over 1 billion people using it to watch videos, and a huge number of those viewers are watching music. …

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Twitters New Direct Messaging Feature Is an Opportunity for Brands

Twitters New Direct Messaging Feature Is an Opportunity for Brands.

Twitter announced a feature on Monday designed to make it easier for its users to have private conversations with one another. The new setting will allow users to receive private Direct Messages from anyone on the platform, whether they “follow” each other or not, provided they …

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Why The Media Has Been Wrong About YouTube Networks

Why The Media Has Been Wrong About YouTube Networks For much of 2013 I  watched the press write articles about how the YouTube networks (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.Maker announced …

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Penguin to collaborate with YouTube creators

Penguin to collaborate with YouTube creators

Penguin Random House Canada has entered into a partnership with Blue Ant Media that will introduce the publishing house to a growing group of digital celebrities and YouTube creators with devout fan followings.

It’s a strong indication of the power of celebrity fan followings, says Simon Foster, SVP digital …

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Startup Knotch Promises to Help Prove That Branded Content Actually Works

Startup Knotch Promises to Help Prove That Branded Content Actually Works

Marketers continue to pump more money into digital content–either for their own social media profiles or in the form of sponsored content. But many in the industry complain that there are few proven methods for gauging whether all this branded content actually works.

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3 Reasons Hollywood Is Investing Heavily In YouTube Content Producers

3 Reasons Hollywood Is Investing Heavily In YouTube Content Producers

Multi-channel networks (MCNs) are a hot commodity in Hollywood right now.

If you’re unfamiliar with the term MCN, essentially they’re companies that work with multiple YouTube channels that assist YouTube content producers in producing and funding content, management, along with audience development.

Last year, DreamWorks …

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Facebook Video Surging, But YouTube Still Offers Advertisers More Options

Facebook Video Surging, But YouTube Still Offers Advertisers More Options

Has Facebook ‘sFB +0.99% stunning video ascendancy over the past year stolen rival YouTube’s advertising thunder just as it was gaining momentum? Has the fact that Facebook video now delivers 4 billion views a day convinced advertisers that the site is a potentially viable alternative to …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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