Audio & Video Monetization
IP Protection & Reporting
Big Digital Marketing Resolutions For 2016
I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate.
There are copious 2015 planning articles circulating at the moment — but if you’ve not started planning for 2015 yet, then you …
Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media
Let’s face it: YouTube has become big business. One billion unique monthly users? Yes. Six billion hours of video watched each month? Yes. Over 100 hours worth of video uploaded each minute. Yes. All, yes. The dominant player in the online …
Millennials and branded food content Hungry for inspiration, millennials are eating up food content on YouTube. They aren’t just looking for recipes either—food videos are actually driving them to purchase.
MILLENNIALS AND BRANDED FOOD CONTENT
In new research by Google, millennials are engaging with food content at an amazing rate: YouTube has seen …
Time Is Money – 5 Tips To Achieve More With The Same Time
How is it that you get to the end of the day and sigh: “I’ve got nothing done today”?
Of course you have worked hard, but maybe not on what you intended.
Most of us try to solve the …
Gaming on YouTube: a marketer’s best friend
It’s no secret that gaming rules the roost on YouTube—look no further than PewDiePie’s 29 million subscribers for proof that gaming and YouTube go together like peanut butter and jelly.
What might be surprising, though, is that these hordes of gaming fans don’t just visit YouTube …
Networking 2.0: Your Network Is Your Net Worth
If you’re like many, the topic of networking isn’t your favorite dinner party conversation. Many perceive networking as boring or they equate it with “schmoozing.” Even for me, the thought of walking into a room of strangers used to fill me with anxiety. However, a couple …
Travel content viewership at “all time high”
In search of adventure and advice, potential travelers are flocking to YouTube to watch travel content. According to a recent study by Google, travel content viewership is at an all-time high, increasing 118% year over year. But how has travel content viewership skyrocketed?
TRAVELING CURIOSITY
Emerging Technologies Driving New And Innovative Marketing Strategies
The global marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the latest high tech trends that will have a strong impact on their industry. There are two technologies in particular that marketers need to pay close …
YouTube’s newest insights into teens and millenials
Every three months, Google releases its YouTube Insights report, chock full of fantastic data and trends straight from the source.
These reports are always useful, but the most recent edition shed especially interesting light on the continued infatuation teens and millennials have with YouTube, as well …
Mobile Marketing: Stay Ahead Instead Of Keeping Up
Mobile marketing is no longer a somewhat hazy glimpse into the future. It is the present and here to stay. It is also raising the bar for marketers. According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices. Furthermore, …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
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