The Digital Relaunch of a Canadian National Brand: Tangerine Bank When Canada’s largest online bank rebranded from ING Direct to Tangerine, its introduction strategy was as innovative as it was successful. A pioneering, contextual advertising campaign was launched on YouTube and not only delighted users with over 8 million impressions, but had positive impact on …
Category: Multi Channel Network
KitKat builds unusual relationship with Google
Kit Kat builds unusual relationship with Google
The love affair between a particular tech giant and chocolate-covered wafer continues.
Nestlé candy bar KitKat is being temporarily rebranded as “YouTube Break,” with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?
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How Mobile Video Can Drive the Future of Brand Marketing
How Mobile Video Can Drive the Future of Brand Marketing Mobile is a small but mighty screen when it comes to grabbing millennials’ attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, …
12 Interesting and Fun Digital Marketing Stats
12 Interesting and Fun Digital Marketing Stats
Another week of intriguing data points has come and gone, and we’ve curated the 12 most interesting and fun stats that we saw. Check ’em out: 1. According to Web-based data from Amobee Brand Intelligence, Burger Chef was the brand most associated with the critically acclaimed AMC show …
Micro-Moments: the new battle ground for brands
Micro-Moments: the new battle ground for brands
Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They’re all micro-moments, and they’re the new battleground for brands.
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The Science Behind SciShow’s YouTube Success
The Science Behind SciShow’s YouTube Success If you’ve got science-related questions, SciShow likely has the answers. With 2M total subscribers and 3.1M minutes of watchtime per month, SciShow has become one of YouTube’s premier education channels. But what is the science behind its success? In the case study below, we examine the channel’s key strategies, …
How Virtual Reality Could Revolutionize Ads in the Sports Industry
How Virtual Reality Could Revolutionize Ads in the Sports Industry
From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can’t get enough of their favorite teams, the technology is especially poised to benefit the sports …
The Magic Behind Unboxing on YouTube
The Magic Behind Unboxing on YouTube The holidays are just around the corner, which means the anticipation of giving and getting gifts is growing fast. That anticipation can be felt on YouTube, too, where unboxing videos have gotten 57% more views since last year. Many are still user-generated videos, but brands are starting to get …
Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?
Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?
Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially Google.
Evolution of TV: 7 Dynamics Transforming TV
Evolution of TV: 7 Dynamics Transforming TV Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There’s lots of TV content online, but hitting all three of those checkboxes isn’t yet possible for every piece of programming. To do so requires a greater shift to delivering programming over the …
