KitKat builds unusual relationship with Google

Kit Kat builds unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues.

Nestlé candy bar KitKat is being temporarily rebranded as “YouTube Break,” with the new name appearing on 600,000 wrappers in the United Kingdom. Hey, who needs sugar-based energy more than online video binge watchers?

The brand will sponsor YouTube’s trending videos on mobile devices in the U.K. as part of the undisclosed financial deal, with the candy appearing on smartphone screens constantly while folks use the video site. According to a video put out by the two companies, consumers can use their phones’ voice recognition software to say “YouTube my break” and get the day’s top-performing clips.

First reported by today, the campaign is part of an ongoing, if not unusual, branding partnership that stems back to September 2013, when YouTube parent Google named its mobile operating system Android KitKat. At the time, “Android KitKat” appeared on 50 million KitKat wrappers around the globe. Read more here

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$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

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