Audio & Video Monetization
IP Protection & Reporting
Yahoo’s Video Strategy Drives More Views, Ads, If Not Viewers
How’s Yahoo’s video push going? Well, let’s review.
Earlier this year, Yahoo made a splash when it laid out plans to invest in original video, including scripted sitcoms that could easily have found their way onto TV.
Then Yahoo hosted its NewFront last …
From elephants to dancing babies: YouTube’s evolution at 10 YouTube’s evolution has moved it from a video hub to a place where people celebrate their passions and brands can reach vast, diverse audiences.
Ten years ago, 26-year-old Jawed Karim made a video of himself standing in front of some elephants at San Diego Zoo. When the …
Lexus Creates 1,000 Video Ads for Facebook Campaign
Marketers are increasingly tailoring their ad content specifically for the platforms on which they appear, but Lexus is taking that concept a step further with its latest Facebook FB +0.93% campaign.
To promote its NX model, Lexus has created over 1,000 unique video ads, and will …
How to Make Money Doing What You Love: These young people used technology to turn their passions into careers. Here’s some things they learned along the way:
When Derek Fagerstrom was growing up, creative young people wanted to do anything but go into business: They wanted to start a band, write a screenplay, or paint …
What CEOs Have Learned About Social Media
When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The …
Instagram Ads Will Soon Include Links
Photo and video-sharing service Instagram said Wednesday it will soon allow marketers to showcase multiple images in their ads using a new “carousel” ad format.
Perhaps more importantly, the Facebook-owned social network said the new carousel format will also allow advertisers to link outside of Instagram for …
YouTube turns 10: An Airbnb marketing officer reflects on its impact and future: YouTube is 10 this month. What started as an obscure platform for early adopter UGC has become a media phenomenon, encompassing music, film, TV, journalism, vlogging, advertising, branded content and cat videos. Marketing asked an array of senior brand and agency people …
New Social Network 8 Promises to Share Revenue With All Users
When most social networks catch fire, it’s because they have a unique function or differentiator. Instagram made photo editing dead simple. Facebook connects you with family and old friends from high school. Snapchat has disappearing video messages. Twitter lets you follow and tweet …
Dutch YouTube Star To Lead in Feature Film
Enzo Knol may not be a familiar name to American viewers, but the Dutch YouTube Star is a celebrity in his native country of the Netherlands. Knol boasts over 680,000 subscribers and more than 300 million video views on his channel, and soon, he will star in his …
Web Video Creators Take Lessons on How to Promo From Branded Entertainment
To hear Wilson Cleveland tell it, Web video creators need to get over themselves when it comes to marketing.
“I think there’s a stigma among independent creators that paying to promote your work is somehow inauthentic or selling out,” said Mr. …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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