vEach month, YouTube draws 1 billion unique visitors who watch a combined total of more than 6 billion hours of video. Attracted by this massive user base, which is equal to 40 percent of the worldwide online population, a new breed of company—the multichannel network (MCN)—has emerged in recent years. MCNs aggregate thousands of digital video …
Tag: mcn
As Social Media Gets More Visual, It’s Gotten More Invisible to Marketers
As Social Media Gets More Visual, It’s Gotten More Invisible to Marketers
Social media keeps getting more visual, and for evidence of that, look no further than Clorox Co.‘s Hidden Valley Ranch. One recent Twitter post of a photo that showed chicken wings and French Fries with Hidden Valley Ranch dressing generated 150 million …
Why is YouTube brand Maker Studios worth more than Marvel to Disney?
Why is YouTube brand Maker Studios worth more than Marvel to Disney? We are all used to seeing movie and TV stars being promoted in the subway. Well, YouTube now feels that if you have at least 1.4 million registered fans – you are worthy of an ad campaign as well.
Hollywood is clearly taking …
Brands to Publishers: Let Us Check Your Viewability Rates or We’ll Stop Buying Ads
Brands to Publishers: Let Us Check Your Viewability Rates or We’ll Stop Buying Ads
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That’s great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never …
How Micro-Moments Are Changing the Rules
How Micro-Moments Are Changing the Rules Consumer behavior has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. Read more about this new mental model for marketing.
As mobile has become an indispensable part of our …
You Don’t Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers
You Don’t Have to Wait for Beacons. How Brands Can Use Mobile Devices to Target Consumers
Mobile technology has marketers excited. As consumers spend more time connecting to the internet on a device beyond a traditional laptop or desktop computer, they are creating more signals marketers can use to target and tailor ad messages. …
The Path to Better Measurement: Analytics and Attribution
The Path to Better Measurement: Analytics and Attribution
Data is a game changer. But at face value, it’s just data. It becomes powerful when it’s used not just to support decisions, but to drive actions. And marketers know that to take action on their data, they need to collect and analyze it. Because ultimately, …
Four Reasons Why Brands Should Unlike Facebooks Video Ads
If You’re Looking for Deep Engagement, Facebook Video Is Not the Place
About a year ago, most users began to see something new in their Facebook news feed. Sandwiched between birth announcements and attention-seeking status updates were video clips. A lot of video clips, in fact. By September 2014, after the “Ice Bucket Challenge,” …
Build your YouTube toolbox
Build your YouTube toolbox
YouTube is already a popular destination for brands to host content: the 100 top brands have posted a combined 258,000 videos, driving 9.5 billion video views. But many brands are just scratching the surface of what’s available on YouTube, using it merely as a video hosting platform and missing out …
Six Key Charts You Need to Understand Where Ad Tech Is Going
Six Key Charts You Need to Understand Where Ad Tech Is Going
The ad technology known as programmatic is really a series of tactics including fully automated buying on a large scale, real-time auctions for ad inventory and data-driven targeting. Often just one of those elements is enough for someone to call a campaign “programmatic.” …
