Tag: mcn

Robert Scoble’s 22 Tips for Better Facebook Engagement

Robert Scoble’s 22 Tips for Better Facebook Engagement

Tech evangelist Robert Scoble, best known for his blog Scobleizer, posted a lengthy roundup of Facebook dos and don’ts yesterday that is well worth the read for social-media marketers.

Check out Scoble’s 22 tips for better posting results and facebook engagement:

1. Share three posts …

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Driving Sales for Retailers With YouTube’s TrueView for Shopping

Driving Sales for Retailers With YouTube’s TrueView for Shopping Wayfair and Sephora wanted their YouTube content to drive sales, so they used TrueView for shopping to engage new customers. This approach provided an essential e-commerce layer, delivering a 3X increase in revenue performance for Wayfair and an 80% lift in brand consideration for Sephora.

Shoppers …

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Redefining Mobile Advertising: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Redefining Mobile Advertising: Smartphones, Tablets Increasingly Have Separate Ad Budgets

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don’t seem to be lugging their tablets around as much. But often a new statistic comes around to proclaim “mobile” will account for half of video consumption …

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Digital Trends Everyone in Tech and Advertising Needs to Know

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

One of the most-watched digital trends reports of the year is out—Mary Meeker’s Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for top Silicon Valley venture capital firm, Kleiner Perkins Caufield and Byers, …

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Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy When consumers today need or want something, they reflexively reach for their phones. They want the right answer, right away. Is there room for brands in these moments? Our latest research says yes. Mobile viewers are in fact more likely to watch, share, and …

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5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

ENDLESS MARKETING LOOPS

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video.

Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch. Cinemagraphs have been used for …

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Measuring the Impact of Online Video on Brand Metrics

Measuring the Impact of Online Video on Brand Metrics Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, perception, and interest. Google’s Brand Lift solution reveals these insights about YouTube ads in near real time so you can optimize on the …

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Creativity Top 5: Best Brand Ideas of the Week

Creativity Top 5: Best Brand Ideas of the Week

Read the list here

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Google Guide: Proving Marketing Impact

Google Guide: Proving Marketing Impact One of the most serious challenges in marketing is identifying the true impact of a given marketing spend change. In this guide, we show you how controlled marketing experiments can help improve campaign success.

The ripple effect is that marketers must function as scientists, conducting experiments when it comes …

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Web Stars Give Marketers Tips on Successful Partnerships

Web Stars Give Marketers Tips on Successful Partnerships

Chris Melberger has 282,000 followers on Vine. Mitch Lewis’ Youtube channel, The Kloons, has 220,000 subscribers. And Franchesca Ramsey’s “Shit White Girls Say…to Black Girls” video has over 11 million views on Youtube.

With a six-second loop to a few minutes of video, a marketer …

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Suite of Free Tools

$0.45 USD - $4.00 USD

Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.

The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.

$0.00 - $0.00

Estimated daily earnings

$0.00 - $0.00

Estimated monthly earnings

$0.00 - $0.00

Estimated yearly projection

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