Edgy, energetic, passionate. These were just some of the responses to Mercedes-Benz France’s Sensations campaign, created to help modernize the iconic brand and introduce its new SUV. The immersive experience focuses on The Monolith, a black box that’s crafted into a car by the movements of a series of American football players, skateboarders, dancers and …
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Unilever’s ‘Project Sunlight’ Shines With 77 Million YouTube Views
Unilever’s ‘Project Sunlight’ Shines With 77 Million YouTube Views
Project Sunlight is Unilever’s long-term initiative to encourage consumers to live more sustainably. To help people realize the urgency of this issue, the brand developed a TrueView YouTube campaign featuring pregnant couples watching a film depicting a hopeful future. Through a command center that brought together …
Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop
Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops. Smartphones account for more than half of searches in 10 countries—including …
YouTube Creator Stories: How Michelle Phan Became Everyone’s Beauty Bestie
YouTube Creator Stories: How Michelle Phan Became Everyone’s Beauty Bestie Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. Over the past seven years, she has uploaded more than 300 videos that have positioned her as a how-to influencer, with more than 6 million subscribers and almost 1 billion video views. …
8 Intriguing Stats About the Current State of Digital Video
8 Intriguing Stats About the Current State of Digital Video
A group of tech vendors gathered today at the Interactive Advertising Bureau’s Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. “The scope is unprecedented,” proclaimed Kurt Abramson, CEO of ShareThis. Let’s break out why Abramson is so enthusiastic …
YouTube Creator Stories: How Rosanna Pansino Created the Perfect Recipe for YouTube Success
YouTube Creator Stories: How Rosanna Pansino Created the Perfect Recipe for YouTube Success Rosanna Pansino has uploaded more than 100 cake, cookie, and cupcake recipes as part of the NERDY NUMMIES series. Its success has driven her channel to 2 million total subscribers and an average of 15 million views per month. Rosanna’s creative combination …
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX’s vp of research, gave advertisers an interesting pitch at the Interactive Advertising …
Valentines Day on YouTube
Valentines Day on YouTube
Depending on your perspective, Valentine’s Day can be a time of celebration with your loved ones or a day of stress, anxiety, and last-minute gift purchases. Whichever side you land on, YouTube is increasingly a go-to place for celebrating this special day. But as we’ll see below, some brands seem …
YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory
YouTube Creator Stories: How Bethany Mota Made Confidence the Must-Have Accessory In June 2009, at the age of 13, Bethany Mota started her YouTube channel, /MacBarbie07, as a way to share her creative fashion and beauty tips. Five years later, a large Gen C audience of more than 5 million subscribers (collectively averaging 20 million …
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so …
