Audio & Video Monetization
IP Protection & Reporting
Move People to Choose Your Brand:
YouTube now provides access to over 1B unique, engaged users every month. That’s why 100% of the AdAge Top 100 Advertisers invest on YouTube and thousands of professional creators publish their video content to YouTube. These Users, Advertisers and Creators together define the YouTube Ecosystem, providing brand building …
Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS
Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads.
While …
YouTube TrueView Ads: The Rundown With YouTube TrueView Ads Pay only when someone chooses to watch your video, so your ad budget is always well-spent.
Where viewers choose you
You pay only when a viewer actually chooses to watch your video. Your budgets will go farther and be more efficiently spent.
Pay …
What Mobile Millennials Want: Structure Without Obligation
We’re all so busy these days. If it’s not work, it’s drinks with old friends or a date with a neglected Netflix queue. But what’s actually keeping us busy?
The average American male works 12 fewer hours a week compared with 40 years ago, according to …
Dove Real Beauty Sketches: 163 Million Views on YouTube
Dove believes in celebrating beauty in its diversity and, in doing so, raising the self-esteem of women and young girls globally. Featuring real women in advertising has been an integral part of the Dove brand’s DNA—dating back to the introduction of the Dove Beauty Bar …
Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
It is very important to drive buyer behaviour. Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources into building them on their websites and mobile …
Online dating site Zoosk wanted more than broad awareness, it was after brand “fame.” To do this, the company moved away from TV and looked towards a more conversational platform – YouTube. It created a YouTube channel and used TrueView and standard in-stream ads for its #HeartFriend and #MountainMan campaigns. This let Zoosk place its …
Twitter Woos Businesses With Launch Of “Official Partner Program”
Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program.
Essentially what that means is businesses that want third-party help with their Twitter campaigns and …
Critically acclaimed as a fresh take on a timeless story, the Broadway musical “Rodgers + Hammerstein”s Cinderella” wanted to reach a new audience: children and adults in New York. Its agency, Situation Interactive, turned to YouTube, allocating 10% of its TV advertising spend to TrueView ads. The result? A 12% increase in ticket sales, heightened …
At-A-Glance Guide To 7 Major Online Video Platforms
Online video is … so hot right now.
And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it now serves 2 billion …
Note: The accepted formula that Auxiliary Mode Inc. uses to calculate the CPM range is $0.45 USD - $25.00 USD.
The range fluctuates this much because many factors come into play when calculating a CPM. Quality of traffic, source country, niche type of video, price of specific ads, adblock, the actual click rate, watch time and etc.
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The "M" in CPM represents the Roman numeral for 1,000.
$0.00 - $0.00
$0.00 - $0.00
$0.00 - $0.00
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