The Navy taps YouTube creators for its latest recruiting campaign
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Public Relations and Online Marketing
Public Relations and Online Marketing by Adam Rumanek
The purpose of public relations (PR) is to create publicity for your service or product. As your company grows, you need to try and get your name in print, speak at conferences, establish relationships with people of influence and get your message out. If you are …
Ads on YouTube
Ads on YouTube By: Ryan Prussky
So you’ve just created your first YouTube channel and are wondering how to manage your channel and content to attract ad dollars. While, the key to monetization with ads is to have an engaged audience. This is important because advertisers want to work with channels that have high …
YouTube: Annotating & Linking Videos
YouTube: Annotating & Linking Videos
What is an annotation you ask? An annotation is a comment, explanation, a note added to a text box, an image or video. For instance, a speech bubble in a cartoon strip in an annotation on top of the cartoon—an overlay or pop-up comment. In regards to YouTube, an annotation …
7 Tips For Super Strategic Video Content
7 Tips For Super Strategic Video Content
You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information.
However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a …
How A Strategy Can Help You Create Video Content Worth Watching
How A Strategy Can Help You Create Video Content Worth Watching
“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.
I recently wrote …
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
Here are a few relevant findings from respected industry reports and …
History of content marketing [video]
History of Content Marketing
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What Is Content Marketing?
So What Is Content Marketing?
Useful content should be at the core of your marketing.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care …
The Content Marketing Road Map – How to Build Your Own Content Marketing Plan
The Content Marketing Road Map – How to Build Your Own Content Marketing Plan
I have a secret to share with marketers who are struggling to build their content marketing plan. My secret starts with the realization that many of the marketing activities brands produce today are highly ineffective.
Direct mail? Thrown away. Cold …
